OSRAM packaging eco with the truth

The world’s second biggest light bulb maker has pledged to drop the term ‘eco’ from packaging of halogen products. OSRAM did not concede its packaging is misleading, but green / consumer campaign Coolproducts said that applying the term eco to the least efficient bulbs on the market would mislead consumers. It said that although the term ‘eco’ isn’t specifically prohibited in European law, official European Commission guidance rules out using the word. It is not clear if other big lighting firms also marketing ‘eco halogens’ will follow suit. For MarketWatch, this is a good example of civil society bringing about a near instantaneous change from a major manufacturer. For more details, click here.